{"product_id":"edible-unsalted-south-african-clay","title":"EDIBLE UNSALTED SOUTH  AFRICAN  CARAMEL CLAY","description":"\u003cp\u003eSouth African clay, specifically the edible varieties shown in your image, is part of a long-standing cultural tradition known as geophagy (the practice of eating earthy substances). In South Africa and neighboring regions, these clays are sold in local markets and online as natural supplements or snacks.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKey Characteristics\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e- Color and Texture: It ranges from \"Chocolate Brown\" (like your image) to deep reds and pale creams. The texture is typically described by enthusiasts as earthy, crunchy, and dry, becoming creamy or slightly gummy when chewed.\u003c\/p\u003e\n\u003cp\u003e​\u003c\/p\u003e\n\u003cp\u003e- Flavors: Most varieties have a mild, \"rain-on-dry-soil\" (petrichor) flavor. Some are described as having a slight tang or a smoky aftertaste if they have been fire-dried.\u003c\/p\u003e\n\u003cp\u003e​\u003c\/p\u003e\n\u003cp\u003e- Common Names: In South Africa, it is often referred to by local names like Umceko (in Zulu) or more broadly as Mabele or Calaba in surrounding regions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTraditional and Modern Uses\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e1. Medicinal: Traditionally used to soothe digestive issues like diarrhea or acid reflux, similar to how kaolin is used in modern medicines.\u003c\/p\u003e\n\u003cp\u003e​\u003c\/p\u003e\n\u003cp\u003e2. Pregnancy: It is very commonly craved by pregnant women to help alleviate morning sickness and nausea.\u003c\/p\u003e\n\u003cp\u003e​\u003c\/p\u003e\n\u003cp\u003e3. Mineral Supplement: Many believe it provides essential minerals like iron, calcium, and magnesium, though scientific views on how well the body absorbs these from clay are mixed.\u003c\/p\u003e\n\u003cp\u003e​\u003c\/p\u003e\n\u003cp\u003e4. Beauty: Beyond eating, these clays are often processed into fine powders\u003c\/p\u003e","brand":"JAYS MART","offers":[{"title":"£15.50","offer_id":53145624838481,"sku":null,"price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/7130\/2993\/files\/rn-image_picker_lib_temp_108d1c1c-a143-4777-87bf-e86410bec048.png?v=1772040874","url":"https:\/\/jaysnackmart.myshopify.com\/products\/edible-unsalted-south-african-clay","provider":"JAYS MART","version":"1.0","type":"link"}